Dr. Simi
He’s also mentioned in a recent Reuters piece on the Mexican presidential candidates:
Some of the most colorful campaigners cannot legally run because no political party will back them.
They include oddball magnate Victor Gonzalez, who has adopted the persona of his pharmacy chain’s rotund and grandfatherly mascot, “Dr Simi,” with fluffy white hair and mustache.
Claiming more Mexican fans than Mickey Mouse, and fond of models in mini-skirts, Gonzalez hires people to wear spongy Dr Simi costumes and dance outside his pharmacies.
“I have money but I earned it honestly. I have women but I am single. The people love these things,” he said recently.